Why Build Your Own Website?
On digital sovereignty, the price of control, and why a graveyard of abandoned attempts beats a polished platform profile.
Mason Walters
Skeptic · Analyst · Engineer · Student
Data engineer in Austin. I build BI infrastructure for a living and write here about that work, evidence-based fitness experiments, and what I'm trying to figure out.
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↓ 20.8 since Sep 2021
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Last essay
over 1 year ago
What you'll find here
Skeptic
Default position: show me the evidence. Most things people are sure about — in BI, in fitness, in business — don't survive a careful look at the source data.
Analyst
Twelve years in BI, finance, and operations roles where the job was to translate messy data into a decision someone could actually make.
Engineer
Pipelines, warehouses, dashboards, and the cleanup work that follows. Usually with Python, dbt, Airflow, and one of Snowflake or Postgres.
Recent writing
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Best for hiring inquiries, consulting work, and pointed questions. I read everything and respond within 48 hours.
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